Evaluation question 1 part 2-5

Part 2

The purpose of a trailer is to market the film and get it noticed by the general public and by the target audience. It is a little teaser to get people involved and so they can see what kind of film it is and then decide whether or not they would want to pay money to go see it and whether or not it is the type of genre they like. A horror trailer has to contain all the techniques which grab an audience’s attention, for example it has to include as much about the plot as possible but not too much because you don’t want to give too much away. They also include some of the jumpy bits which are featured in the film to scare the audience whilst they are watching the trailer; they also contain mystery which then makes the audience want to guess the plot which then drives them to go see it. They all contain a few shots of writing which have been edited in to briefly explain what the film is about but without giving too much away. They also contain a date of when the film is released at the end, this is a good technique being at the end as the audience have to wait until the end of the trailer until they can find out when the film comes out instead of seeing the date at the beginning and not bothering to watch the trailer. Marketers want their films to come across exactly how they planned to their preferred audience, for example if they want the film to come across as a horror and to be a mystery, then there wouldn’t be much give away within the trailer but there would be all the conventions of a horror trailer such as; black and red colours, scary locations such as a church or graveyard and scary voice over or scary voices such as whispering.

Part 5

I honestly don’t believe that my trailer is as professional as it could be as it took a long time to film and was difficult getting everyone at a certain place at a certain time so therefore the trailer got a bit messy. I do however think that it is conventional as it contains writing and the date of the film and there are jumpy parts within the trailer. I just don’t think that the trailer reached its full potential.